Case study · Automation
Ignite
A sales CRM for the Ignite Russia team: revenue from 1C, every call and meeting from the CRM, and each manager's target, in one place.

The CRM
Out of the
At a glance
- Client
- Ignite Russia, sales team
- Location
- Russia
- Services
- AutomationDevelopment
- Interface languages
- RussianEnglish
- Connected to
- 1C:EnterpriseODataREST API

Inside the CRM
How it
One dashboard for the head of sales, a personal view for every manager, and underneath, the sales coming in from 1C every five minutes. In Russian and English, in a light and a dark theme.
01 / 06
The month at a glance
Revenue against the target, with a forecast for the end of the period, then sales, the average deal, the win rate and every call, meeting and email.
Below, revenue from 1C and activity from the CRM day by day, and the funnel of the deals created in the period.
02 / 06
Every manager, side by side
The leaderboard puts the team in one table: revenue, target, attainment and forecast, next to sales, win rate, calls, talk minutes and meetings.
A click on a row opens that manager's own figures, chart and funnel; “Whole team” brings everyone back.
03 / 06
Each sees their own
A sales manager signs in and sees only their own figures and their line of the leaderboard.
The head of sales sees the whole team, and an administrator looks after the accounts.
04 / 06
1C, every five minutes
Sales come in from 1C:Enterprise on a schedule, every five minutes, and every run is logged: when, how many records, what was new.
1C users not yet linked to a manager are flagged, so no sale goes missing, and the watchlist shows anyone with no activity for three days or more.
05 / 06
Day or night
The same dashboard in a light theme, for a bright office or a printout.
Every screen also fits a phone, with the figures stacked as cards.
06 / 06
An open API
Under the dashboard is a documented REST API: sign-in, managers and their monthly targets, clients and the data from 1C.
So the company's other tools can read the same figures.
01 · Case study
The
challenge.
The money was in 1C, the calls and meetings were in the CRM. The sales team needed both in one honest picture, every day: who is on track, who is behind and where deals stop.
- 01
Two sources, one picture
Revenue from 1C and activity from the CRM, side by side.
- 02
Targets that mean something
Each manager's monthly target, attainment and a forecast for the month's end.
- 03
The right view for each role
The head of sales sees the team, a manager sees only their own figures.
- 04
Nothing slips through
Unlinked 1C sales and silent managers are flagged, not lost.
- 05
Russian and English
Every screen in both languages, on a computer or a phone.
02 · Case study
The
The head of sales opens one page and sees the month: who is on track, who is behind and where the deals stop.
A forecast, not just results
Every target shows where the month will end at today's pace, in green, amber or red.
A leaderboard that drills down
One click from the whole team to a single manager's chart and funnel.
1C on autopilot
Sales sync every five minutes, with a log of every run and a “Sync now” button.
A watchlist for silence
Anyone with no calls, meetings or emails for three days is on it.
Built to connect
A documented API, so other tools can read the same figures.
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