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Case study · Automation

Ignite Russia.

A sales CRM for the Ignite Russia team: revenue from 1C, every call and meeting from the CRM, and each manager's target, in one place.

The Ignite Russia sales dashboard: revenue, target, sales, win rate, activity, the daily chart, the funnel and the leaderboard

The CRM

Out of the
smoke.

At a glance

Client
Ignite Russia, sales team
Location
Russia
Services
AutomationDevelopment
Interface languages
RussianEnglish
Connected to
1C:EnterpriseODataREST API
The dashboard on a phone: revenue, target, sales and win rate as cards

Inside the CRM

How it
works.

One dashboard for the head of sales, a personal view for every manager, and underneath, the sales coming in from 1C every five minutes. In Russian and English, in a light and a dark theme.

Dashboard: the month's figures, the daily chart, the funnel and the leaderboard One manager opened from the leaderboard, with a button back to the whole team A sales manager's view: only their own figures and their line of the leaderboard The 1C sync log, unlinked 1C users and the watchlist The dashboard in the light theme The API documentation: health, sign-in and managers with their monthly targets

01 / 06

The month at a glance

Revenue against the target, with a forecast for the end of the period, then sales, the average deal, the win rate and every call, meeting and email.

Below, revenue from 1C and activity from the CRM day by day, and the funnel of the deals created in the period.

01 · Case study

The
challenge.

The money was in 1C, the calls and meetings were in the CRM. The sales team needed both in one honest picture, every day: who is on track, who is behind and where deals stop.

  1. 01

    Two sources, one picture

    Revenue from 1C and activity from the CRM, side by side.

  2. 02

    Targets that mean something

    Each manager's monthly target, attainment and a forecast for the month's end.

  3. 03

    The right view for each role

    The head of sales sees the team, a manager sees only their own figures.

  4. 04

    Nothing slips through

    Unlinked 1C sales and silent managers are flagged, not lost.

  5. 05

    Russian and English

    Every screen in both languages, on a computer or a phone.

02 · Case study

The
impact.

The head of sales opens one page and sees the month: who is on track, who is behind and where the deals stop.

A forecast, not just results

Every target shows where the month will end at today's pace, in green, amber or red.

A leaderboard that drills down

One click from the whole team to a single manager's chart and funnel.

1C on autopilot

Sales sync every five minutes, with a log of every run and a “Sync now” button.

A watchlist for silence

Anyone with no calls, meetings or emails for three days is on it.

Built to connect

A documented API, so other tools can read the same figures.

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