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The JoyGroup shop on a MacBook, floating among frosted rocks in misty space

JoyGroup

Case study · Wholesale · Birthday supplies

Design and development for JoyGroup, a wholesale supplier of birthday goods: a shop where buyers sign in to see prices and order, and a CRM that keeps the products and makes the XML files for taxes.

  1. 01

    Client

    JoyGroup, wholesale birthday supplies

    Live and working

  2. 02

    Services

    UI/UX designDevelopment

    In the shop

    CandlesCake toppersParty poppers

  3. 03

    Site languages

    ArmenianRussian

    Prices and orders for signed-in buyers.

The JoyGroup shop on phones: the home page and the number and letter candles

01 · The challenge

Wholesale, made simple.

JoyGroup sells birthday candles, cake toppers, party poppers and everything for a birthday, wholesale. Buyers needed to find a product fast and order it, and the team needed one place to keep the products and the XML files for taxes.

02 · The impact

  • Five clear sectionsDecorations and toppers, party poppers, number and letter candles, candles and birthday supplies.
  • Prices for signed-in buyersBuyers register or sign in to see prices and place an order.
  • Cart, wishlist and a personal pageFavourites and orders kept in one place for every buyer.
  • XML for taxes in a clickThe CRM makes the XML files the tax office needs.
  • Products in one placeProducts and prices are managed from the CRM.
The JoyGroup CRM on a MacBook: its menu of sales, catalogue, clients and warehouse

Behind the site

The admin panel.

JoyGroup's team runs the shop from a CRM of its own: orders, payments and debtors, the products and their categories, client organisations with their own logins and price lists, and the warehouse. The XML files for taxes are made in a few clicks.

Behind the build JoyGroup 20 Oct 2026
Launched
20 October 2026
Engagement
Design and development
Delivered
  • Shop design for computer and phone
  • A catalogue in five sections
  • Prices and orders for signed-in buyers
  • Cart, wishlist and a personal page
  • Armenian and Russian
  • A CRM for products and tax XML files
Yerevan → Online40.18° N · 44.51° E
Boarding pass JoyGroup Design
Colour palette
Rose#B25360 Blush#F09DA4 Petal#FEE9EA Navy#0D1445 Mist#E0D6D9
Typography
AaGoogle SansHeadings and text АаGoogle SansRussian ԱաNoto Sans ArmenianArmenian JoyGroup's own logoLogo

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