Case study · Travel agency
Sam
Design and development for a travel agency in Yerevan: a site with no prices on purpose, built around one quick message to a real manager.
At a glance
- Client
- Sam Travel, travel agency
- Location
- Yerevan, Armenia
- Status
- Live and working
- Services
- UI/UX designDevelopment
- Site languages
- ArmenianRussianEnglish
- Built with
- HTMLCSSJavaScript
Behind the site
The admin
The agency runs everything from one panel of its own: today's messages to travellers, sales, the team, the site's content, its own analytics and every ad. It works in Armenian, Russian and English, in a light and a dark theme.
01 / 06
Today at a glance
The figures for the chosen period: revenue, the agency's income, sales, enquiries and conversion. Beside them, everyone flying in the next seven days.
“Message today” does the follow-up: the day before a flight the traveller gets “have a good flight”, the day after the return “welcome back”, already written in their language and sent on WhatsApp with one tap.
02 / 06
Every sale in one journal
Each sale with the traveller, destination, dates, amount, the agency's income and the manager who made it.
Where the client came from is kept too: Instagram, Google Ads, a flyer's QR code, a call or a visit to the office. Filters by period, manager and departure, and a CSV export.
03 / 06
Roles, not shared passwords
A new staff member signs up on the site like anyone else, and the owner gives them a role.
The owner sees everything. Managers see sales, reminders and their clients' trips. The marketer sees analytics and campaigns, but not clients' phone numbers. Content editors see only the site's content.
04 / 06
The site, edited without a developer
Hot tours, destinations, reels, reviews, the team and the agency's numbers. Changes are on the site as soon as they are saved.
Every photo place shows a frame of the right shape, so a picture is never stretched. Tours are dragged into order, and a tour that is switched off waits as a draft.
05 / 06
Its own analytics
No cookies and no personal data, so every visitor is counted, not only those who accepted a banner.
Visits, enquiries and conversion day by day, a funnel that shows where visitors drop off, and a hint about the weakest step.
06 / 06
Which ads pay off
Each ad gets its own link. The site remembers it and adds a reference number to the traveller's WhatsApp message.
A sale entered with that number is credited to the ad, so every campaign shows its spend, enquiries, sales, cost per enquiry and return.
01 · Case study
The
challenge.
Sam Travel is a small agency where every trip is put together by a manager, not sold as a ready package. The site had to say that in a few seconds: real people, real answers, and no price list to compare against.
- 01
No prices, on purpose
Turn “how much?” into a short first message instead of a reason to leave.
- 02
A person, not a bot
Keep the managers and WhatsApp one tap away on every screen.
- 03
Departures that change
Show the next hot tours with their dates, easy to scan on a phone.
- 04
More than tickets
Present visas, insurance, group and corporate trips as one service.
- 05
Three languages
Armenian, Russian and English, for local and visiting travellers.
02 · Case study
The
The finished site works like the agency itself: short, personal and always one message away from a manager.
One tap to WhatsApp
The message is already written on every page. The visitor only presses Send.
Hot tours, with dates
The next five departures in a carousel, each one ready to ask about.
A traveller's checklist
Documents, visa papers and insurance, ticked off one by one and kept on the phone.
Four clear steps
How a trip is booked, from choosing a place to flying out, with no payment on the site.
Trust before the first message
A registered company, direct partners, the managers by name and the agency's own numbers.
Behind the build
How it
came together.
- Launched
- 11 October 2026
- Engagement
- Design and development
- Delivered
- Website design for computer and phone
- Build in three languages
- Hot tours carousel and a traveller's checklist
- WhatsApp contact with a ready message
- Instagram reels section
Colour palette
Typography
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